Face SerumWild Rosehip Face Serum
Fern & Fable Botanicals
Natural · Ingredient-honest · Artisan-made
Love Your
Skin.
A curated natural skincare marketplace. Discover handcrafted, ingredient-transparent serums, balms, soaps, and oils from artisan makers who never greenwash.
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Loved by 3,400+ skin-conscious members
Ingredients verified
As featured in
Clean Beauty EditThe Ingredient ListSkinfulBotanic JournalConscious GlowBare & HonestClean Beauty EditThe Ingredient ListSkinfulBotanic JournalConscious GlowBare & Honest
Join the waitlist
Be the First to Access Authentic Natural Skincare
Get early access to ingredient-transparent products from verified artisan makers — every serum, balm, and oil vetted for genuinely natural ingredients, never greenwashed.
The gap we're closing
Clean skincare shouldn't require a chemistry degree.
The word “natural” isn't regulated, so shelves are full of pretty labels hiding synthetic fillers and vague “fragrance.” Real artisan makers get buried under mass-produced dupes. Carolina Hippie does the vetting for you — reading every ingredient list so choosing truly natural skincare finally feels effortless.
- Full ingredient lists on every single product
- Every formula vetted for genuinely natural ingredients
- Small-batch makers paid fairly, so craft stays alive
The edit
Unlock the full shopFeatured natural skincare
A preview of the handcrafted serums, oils, soaps, and balms coming to the marketplace — each made in small batches, by a maker we know, with an ingredient list you can actually read.
Face Serum$38
Facial OilSea Buckthorn Facial Oil
Tidewater Apothecary
Handmade SoapLavender Oat Milk Soap
Marsh & Meadow Soapworks
Body BalmShea & Calendula Body Balm
Blue Ridge Botanica
Lip BalmHoney Beeswax Lip Balm
Coastland Bee Co.
Clay MaskGreen Clay Detox Mask
Piedmont Clay & Co.
Why Carolina Hippie
A skincare marketplace that reads the label so you don't have to
Etsy and the big beauty aisles go wide. We go deep — into natural skincare, vetted ingredient by ingredient.
One category, done right
Instead of an endless everything-store, we obsess over a single vertical — natural skincare — so every serum, balm, and oil is chosen with a formulator's eye.
Every ingredient vetted
We read the full ingredient list on every product and reject hidden synthetics, fillers, and mystery “fragrance.” If it isn't truly natural, it doesn't go live.
No greenwashing, ever
“Clean,” “natural,” and “green” are unregulated words. We check every claim against the real ingredients, so a pretty label can never lie to your skin.
Radical transparency
Each listing shows the complete ingredient list, what every ingredient actually does, and the maker who blended it — so you always know what you're putting on your skin.
Fair for makers
A simple flat membership lets small-batch skincare artisans keep their margins instead of being buried by stacked per-sale fees on giant marketplaces.
Kind to skin & planet
Cruelty-free formulas, recyclable packaging, and small-batch freshness. Sustainability is the baseline here — never an add-on marketing badge.
How it works
Natural skincare, discovered simply
01
Browse by skin concern
Filter by ingredient or concern — dryness, breakouts, sensitivity, dullness — and find formulas actually made for your skin.
02
Read the full story
See complete ingredient lists, what each botanical does, and the maker's story behind every small batch before you buy.
03
Buy from the maker
Purchase directly from artisan skincare makers — fresh, small-batch, and paid fairly for the craft in every bottle.
The makersSee maker plans
A community that champions honest skincare makers
Carolina Hippie isn't just a storefront — it's a circle of small-batch skincare artisans and skin-conscious shoppers who care what goes on their skin. Makers keep more of what they earn, tell the story behind every botanical, and finally get a dedicated home instead of being buried on a giant everything-marketplace.
15%
fair, flat blended take-rate
$12/mo
simple maker membership
Loved early
Shoppers and makers, in their words
“For the first time I actually trust the ingredient list. Everything I've bought is genuinely natural, and I know exactly what's going on my face.”
Maya R.
Skincare shopper · Asheville, NC
“As a small-batch maker, a flat membership changed everything. I keep my margins and get to tell the story behind every botanical I blend.”
Wild Fern Botanicals
Founding maker · Facial oils
“My skin is impossibly sensitive. Being able to read every full ingredient list up front means I finally found products it agrees with.”
Dev & Priya
Sensitive-skin shoppers · Charleston, SC
180+
Founding skincare makers
100%
Full ingredient lists shown
0
Hidden synthetics allowed
$0
Cost to shop, always
Simple & fair
Free to shop. Fair to sell.
No hidden fees, no pay-to-play rankings — just an honest model that keeps skincare makers thriving and shoppers glowing.
For shoppers
$0/ always free
Browse, learn, and shop — no membership required.
- Unlimited access to vetted natural skincare
- Full ingredient lists & maker stories
- Founding-member early skincare drops
- Skin-concern guides & routine tips
For makers
Maker membership
$12/ month
A flat 15% blended take-rate — no stacked per-sale surprises.
- Unlimited listings & your own storefront
- Maker dashboard with real payouts
- Ingredient-transparency tools to tell your formula's story
- Featured placement in curated skincare drops
Payments, fees, and payouts are handled securely at checkout — makers get paid, you never touch a spreadsheet.
Good to know
Frequently asked questions
We don't try to sell everything. Carolina Hippie curates a single vertical — natural skincare — and personally vets every maker and formula. We read the full ingredient list on each product, so instead of an algorithmic firehose you get a considered shelf of serums, balms, soaps, and oils you can actually trust on your skin.
“Natural” and “clean” aren't regulated words, so we don't take a label's word for it. Every maker submits a complete ingredient list, and our team checks each formula against it — rejecting hidden synthetics, undisclosed fillers, and vague “fragrance.” If a product can't back up its claims, it doesn't go live.
Always. Every listing shows the complete ingredient list, plainly explains what each botanical or active actually does, and includes the maker's story behind the batch. If your skin is sensitive or you're avoiding specific ingredients, you'll know exactly what's in a product before it ever touches your face.
Shopping is completely free — no membership required to browse or buy. Makers pay a simple flat membership, which keeps the marketplace independent and lets us reward artisan skincare makers fairly instead of burying them in stacked per-sale fees.
We'd love to meet you. Join the waitlist and select "I make things" — our maker team will reach out with an application. We look for original, small-batch skincare made with genuinely natural ingredients, honest labeling, and cruelty-free, sustainable practices.
At launch we're focused on the United States so we can guarantee fresh, small-batch skincare and reliable support. International shipping is on our roadmap, and waitlist members will be the first to know when new regions open.
Early access
Love your skin. Know your ingredients.
Join thousands of skin-conscious shoppers and artisan makers building a more honest skincare marketplace. Be first through the door when Carolina Hippie opens.